Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. In 2003 Hip-hop superstar Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched and the "S. Carter" sneaker became the fastest selling shoe in the company history. Later Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, Pharrell Williams to launch his Icecream range and artists like Nelly and Miri Ben-Ari have become spokespersons for the company.